How do I add an apostrophe to a title?

Not sure how to, I’m using the only apostrophe available on IPhone.

What are you trying to do? Add a new title?

I’m trying to add a new episode to a title.

Well it seems copying the apostrophe that you have provided worked! Thanks for that. Still confused as to why Apple devices don’t have the standard apostrophe.

You can probably also type different apostrophes or quote marks on iPhone by holding the button. Apparently there is also a setting which affects the default apostrophe used. You can switch Smart Punctuation off under Settings - General - Keyboard. As for IMDb, I noticed that the title correction feature is able to automatically convert 'smart' quotes to 'standard' quotes. Perhaps the add title and add episode forms could do the same.

Thanks, I didn’t know that I could switch between apostrophes.