Movie Reviews

Previously, you had the movie reviews positioned at the bottom of the page, now, you have this mess more in the middle of the page. It is positioned well for reading and it takes away from the overall page. Why did they have to change it? There was nothing wrong with the previous format. Did someone suddenly wake up and feel the need to do some useless coding?

Hi a_m_5160737, Thank you for confirming the issue. I can confirm this part of an experiment we are running, where we are testing the display of user reviews on title pages. For context, our standard testing involves randomly dividing IMDb’s hundreds of millions of customers into two equal groups at random. One group always sees the existing page / behavior and the other group always sees the new version / behavior. This experiment runs for between 1 and 4 weeks. We measure a large set of customer metrics and we track the differences across the two groups via robust statistical analysis. At the end of the experiment period, if the new version performs better then we launch it. If the old version performs better then we keep that. You can learn more about this at https://medium.com/fact-of-the-day-1/experimentation-at-amazon-51b35490d805 — it is standard Amazon procedure. You can also Google “Amazon weblab” I will also pass on your above feedback to the appropriate team. I hope this helps.