Is there an alternate way to get Profile Headshots? or is it a scam?

Since I offer film promotional services for most south indian industry professionals, I get to interact with various agencies, and today I came to learn that there are a few individuals who are charging a certain fee to offer headshots on profile for lifetime (example i was given was: https://www.imdb.com/name/nm12190366/?ref_=nmbio_ov_bk) While i would love to engage in this service and bypass the IMDb pro fee, i was hoping to understand what are the alternatives and eligibility criteria for the same.

Thank you.